Saturday, May 7, 2011

Small Enhancements to Websites for a Small Fee Make a Big Difference

Value innovation is about finding new ways to create and deliver customer value. Value innovation rarely limits itself to the product alone - often it has to do with the pricing and the revenue model that goes with the product.

Enhancing websites is one of those exercises we put off once too often, until the site starts looking like a dinosaur, several pending design changes accumulate, and before we realize what is happening, it is time to look for budget to fund another big web project. To avoid this fate, every webmaster would love to have a site-enhancement tool that enables micro-enhancements - a new widget here, a cool animation there - on an on-going basis.

Last year in fall, SiteJazzer was introduced in the market as a web site enhancement tool. SiteJazzer, presented as a SaaS subscription, generated a considerable interest among website owners who wanted to bring their sites alive with interactive elements. Soon enough, a SiteJazzer desktop license was introduced, this time allowing a one-time license fee. Further along, a pay-per-use option was also introduced, allowing micro-payments as low as $10 per enhancement to your site.

With micro-payments, webmasters have a very convenient option in their quest for site enhancement. They can try out a small enhancement to their site for free: simply sign up and customize any interactive element a.k.a. jazzer. Once they know it is useful and want to keep it, they purchase only that jazzer for a small payment. This keeps the web site up to date with enhancements, avoiding big expenses later.  Small change at a time for a small fee, making a big difference.Take a look at SiteJazzer, if you haven't already.

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