Early in December 2010, Apple named Flipboard as the best iPad app of the year. Flipboard unpacks the underlying articles and images from your social streams like Twitter and Facebook, and presents them in a magazine-like format. So, you leaf through your Facebook, as it were. The user experience is remarkably rich, due to the aesthetically pleasing layout, typography, generous white spaces and attractive graphics.Once you start experiencing your Twitter streams on Flipboard, it is addicting.
Flipboard is free, and has already been downloaded by over a million people. (I confess, I did not make it to the first million, just started using it recently.) It seems to me that Flipboard ushers in a fundamentally new way of consuming content on touchscreen tablets. The page flipping action is a perfect navigation method on the iPad, which is all about touch.
Flipboard lets you pull in Twitter, Facebook, Flickr, Google Reader feeds and other custom feeds. It grabs photos, text or video from Twitter streams and stitches them into a magazine-like layout. In essence, it helps you design your own visually rich newspaper - which is always up to date.You get to read the content you care about, posted by people you care about.
In that sense, Flipboard is a magazine that reads you - your interests and your social networks - to build itself. Sounds like a holy grail for advertisers.