A recently published article on Knowtebook argues that it is impossible to show all information of interest to users at one go - so searching is inevitable. However, users tend to leave a web page if they don't see what they are looking for - immediately.
How are some of the most interactive websites combating this challenge? The article, titled Why and How to Keep Users on a Web Site, includes great examples from some of the coolest sites. iPad, Wrangler and Bebopjeans, to name a few. Worth a look. I love the way these sites give you cool activities to do, while revealing more and more information. It's as though you were exploring their collection.
Sunday, August 1, 2010
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