The product is only one part of Phil and Lenny's innovation. Their business model is the other part. What they sell is a subscription, a SaaS service to let parents and professionals make each TapToTalk meet the individual and changing needs of each child. The actual software that runs on the Nintendo DSi is free. This is a new paradigm at work.
If you would like to see a youtube video that shows how TapToTalk works, check out their Support Center page.
Assistyx, the company that makes TapToTalk, is a start-up company working to use technology to help individuals with physical and mental challenges reach their full potential. According to their web site, Regardless of cause–autism, developmental disability, mental retardation, Down syndrome, and many diseases–TapToTalk can help those who are non-verbal or have other speech or learning challenges communicate and learn.
When I asked Phil Bookman how he feels about Assistyx, he said: "I've started a number of tech companies over the years. This one, and this product, are a labor of love."
They have a embarked upon a noble cause, and I wish them the best.