1. Timeline: Going Down the Memory Lane
As many of you who spend time on Facebook probably already know, the Facebook Timeline is a great way to re-organize the look of your profile page. It presents an easy way to share your updates with your network, telling your story as it happened.
Timeline-integrated apps make the trip down the memory lane more interesting. A case in point is TripAdvisor, a timeline-integrated app. Say you go on TripAdvisor and post a review of a winery there. TripAdvisor will ask if you want to share your review on Facebook. That part is not novel. The fun starts when you allow the review to be shared: it not only appears on your friends' news feeds, and tickers but also becomes part of your Timeline.
The aggregation and reporting that Timeline-integrated apps provide make the information more relevant. Seemingly inconsequential events such as travel to a city become interesting when an app connects the dots as it were, and shows interesting information such as the farthest you have travelled, distance travelled and so on.
2. Open Graph : Create Timeline-Integrated Apps
Open Graph stands to take the Facebook 'Like' to a whole new level by diversifying Like. Here is how it works. If you’ve charted a jogging course in a fitness application, you can click a button that indicates you “Ran this!” Your workout will reflect in your ticker, newsfeed and timeline. This adds diversity to the monolithic 'Like' response, giving it a greater human touch.
App designers who use Facebook API can now develop timeline-friendly apps using Open Graph. The new apps give users a way to share more than just “likes.”
3. iFrame Page Tab: Goodbye FBML
Facebook’s newly announced support of iFrames in Page tabs, and the phasing out of its popular Static FBML application, is an exciting step towards more happening Facebook pages.
Social interactions can be successfully harnessed for spreading the word and exploiting network effects. With Open Graph, app developers now have a powerful platform to provide novel ways for people to connect and do things online with friends. Facebook pages can leverage the interactive capabilities of web programming through iFrame tabs.